Privacy Policy

This Privacy Policy explains how Superior AV ("we", "us", "our") collects, uses and protects your personal data when you visit superiorholiday.com ("the Site").

1. Who We Are

Data controller: Smart Home Sounds Ltd, Unit A1, Staverton Technology Park, Herrick Way, Staverton, Cheltenham, Gloucestershire, GL51 6TQ. Registered in England & Wales, Companies House No. 08778776.

Contact: info@superiorholiday.com (subject: "Privacy Enquiry").

2. What Data We Collect

• Usage data — pages viewed, time on site, referring URL, browser/device type, collected via analytics cookies (with your consent).
• Email address — if you subscribe to our newsletter or submit a contact form.
• Advertising identifiers — via Taboola and MediaGo pixels (with your consent for marketing cookies).

3. Legal Basis for Processing (UK GDPR)

• Consent (Art. 6(1)(a)) — analytics and marketing cookies, newsletter subscription.
• Legitimate interests (Art. 6(1)(f)) — site security, fraud prevention, improving service quality.
• Contractual necessity (Art. 6(1)(b)) — processing contact form submissions to respond to your enquiry.

4. Cookies

We use the following categories of cookies:

• Essential — required for the site to function (e.g. cookie consent preference).
• Analytics — We do not currently use third-party analytics cookies. Site performance data may be collected by our hosting provider in server logs only (no personal data).
• Marketing — Taboola Pixel, MediaGo Pixel for advertising personalisation and conversion tracking. Only set with your consent.

You can manage or withdraw consent at any time via the "Cookie Settings" link in the footer. For more information, see the ICO guidance on cookies.

5. Third-Party Services

• Bunny.net Fonts — fonts loaded from fonts.bunny.net. Bunny.net Privacy Policy.
• Taboola — advertising platform. Taboola Privacy Policy.
• MediaGo (Baidu) — advertising platform. MediaGo Privacy Policy.
• Form submissions — contact and subscription forms are processed directly on our server. Data is used solely to respond to your enquiry or send the newsletter you requested.

6. International Data Transfers

Some of our third-party processors are based in the United States. Where data is transferred to the US, we rely on the UK-US Data Bridge or Standard Contractual Clauses to ensure adequate protection.

7. Your Rights

Under UK GDPR, you have the right to: access your data, correct inaccuracies, request erasure, object to processing, and lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or 0303 123 1113.

8. Data Retention

Newsletter subscriber data is retained for as long as your subscription is active. Contact form submissions are retained for up to 12 months. Server log data is retained for up to 30 days for security purposes.

9. Opting Out of Interest-Based Advertising

We work with advertising partners (Taboola, MediaGo) that may serve you interest-based ads based on your browsing behaviour. You can opt out of interest-based advertising at any time:

• Taboola: Taboola opt-out page
• MediaGo: MediaGo privacy & opt-out page
• Your Advertising Choices (UK): youronlinechoices.com

Opting out means you will still see advertising, but it will not be personalised to your interests. You can also withdraw consent for marketing cookies at any time via the "Cookie Settings" link in the footer of any page.

10. Our Site and Age

Our Site is directed at UK adults interested in home cinema and AV technology. We do not knowingly collect personal data from children under 13. If you believe a child has provided us with personal data, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "last updated" date at the top will reflect any changes. Continued use of the Site after updates constitutes acceptance.

12. Contact

For privacy-related enquiries: info@superiorholiday.com — please use subject "Privacy Enquiry".